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The T-shirt was only the beginning.
Welcome to
PEOPLE WHO CHOOSE TO NOTICE.
OBSERVATIONS
01 — OBSERVATIONS
Every now and then, we’ll send you something small to notice.
A thought.
A behavior.
A space.
A moment.
Nothing to complete.
Nothing to achieve.
Just something you might not have noticed before.
02 — GATHERINGS
Sometimes, we’ll bring the people who choose to notice together.
Small gatherings.
Conversations.
Observation walks.
Spatial experiences.
Different people. Different places.
One reason to come together: to notice.